SKODA is the official partner of the Russian national ice hockey team.
But how can we tell thousands of people about it?
We need to arrange an ice battle in the most crowded place.
Passenger throughput: 27,144,000 people in 2013
An international airport, one of the six major airports in Moscow and Moscow Region, rating second by passenger throughput after Domodedovo, one of the Europe's top 20 largest airports.
We created a special interactive stand for the ice battle.
And a unique device to give out the prizes!
The vending machine was custom-designed and made to award the winners with souvenir pucks.
In order to win the puck, one had to score 3 goals out of 5. The winner got the prize puck right on the spot. The number of tries was not limited.
From 01.01.2014 through 01.07.2014 we achieved a lot!