1 The Challenge

SKODA is the official partner of the Russian national ice hockey team.

But how can we tell thousands of people about it?

2 The Solution

We need to arrange an ice battle in the most crowded place.

3 The ice battlefield — Sheremetyevo airport

Passenger throughput: 27,144,000 people in 2013

Шереметьево

An international airport, one of the six major airports in Moscow and Moscow Region, rating second by passenger throughput after Domodedovo, one of the Europe's top 20 largest airports.

4 Developing CG and Software
  • We modeled the players and taught them to move properly
  • We created dynamic break-bumpers and best moments replay in the NHL style
  • We developed the game software engine based on Unity 3D
  • We added some more interactive elements using state-of-the-art technologies
5 The Interactive Stand

We created a special interactive stand for the ice battle.

And a unique device to give out the prizes!

The vending machine was custom-designed and made to award the winners with souvenir pucks.

6 The Game Process

In order to win the puck, one had to score 3 goals out of 5. The winner got the prize puck right on the spot. The number of tries was not limited.

  • Train before the fight
  • Enter the ice battle
  • Register your contact data using the iPad
  • Get your trophy puck right on the spot!
  • Find your picture
  • The winner gets a hockey jersey!
7 The Bottom Line

From 01.01.2014 through 01.07.2014 we achieved a lot!

TOTAL NUMBER OF MATCHES PLAYED
114765
NUMBER OF SOUVENIR PUCK WINNERS
2692
NUMBER OF PICTURES MADE
116316
NUMBER OF HOCKEY JERSEYS WON
450